Our Commitment
Our Commitment

The Best for You, the Environment and The Greater Good

At Burt’s Bees, our goal is to help create a world where people have the information and tools they need to make the highest ethical choices and do the best for themselves, their families and the environment. That’s no short order, but it is attainable. We’ve started with a strong and on-going commitment to a set of values and activities that support the well-being of people and our planet. We call it The Greater Good.

The Greater Good Business Model

The Greater Good™ is the highest ethical choice any of us can make to maximise our overall well-being. That means doing what’s best for you, your family and the environment.

What is Natural?

Truly natural products are better for your body and the environment. So we’ve worked with others in the industry to create and adopt The Natural Standard for Personal Care Products to ensure that products labeled "natural" really are.


We’re committed to business practices that sustain and improve the environment, and engage in both special initiatives and daily practices that keep this passion front and center both within our walls and our daily lives.

Social Responsibility

We’re committed to activities and business practices that support people’s well-being and basic rights.


Have You Read Your Labels Lately?

We believe that what's not in our products is as important as what is. Read a few tips on what to look for.