We make a big deal about the all-natural formulations of our many wonderful products—but of course we don't stop there. Even our packaging is designed conscientiously: we strive to include as much post-consumer recycled (PCR) content as possible. For example: our primary packages average 39% PCR content; our bottles average 78%. By comparison, the average household cleaning and personal care products are packaged with 25-35% PCR plastic, according to the Sustainable Packaging Coalition. But we didn't stop there. We've trimmed excess packaging from many of our products—some by as much as 50%. We're always working with our suppliers to find new ways to incorporate PCR into our packaging, and to make it easier for our customers to recycle at home.